Bryan Sampson, Executive Coach

Bryan Sampson is a faculty member delivering team development and individual coaching programmes, and supporting coach training. Professionally he is a coach, coaching supervisor, and leadership development specialist.

Bryan had a career in manufacturing and engineering, as an engineer, before moving to financial and professional services over 20 years ago to start his 2nd career. As an employee his roles have held responsibility for executive assessment and development, senior-team coaching, and leading the Learning & Development function.

He currently works as an independent practitioner and has experience in public, private, and not-for-profit charities and partnerships, in both large and small organisations. Bryan is passionate about working alongside clients as they evolve their thinking, beliefs, and behaviour through greater self-awareness and responsibility.

Bryan enjoys the outdoors, water sports, time with his family, and the value that coaching brings to individuals, groups, and organisations. His typical clients are in highly-visible leaderships positions with significant responsibility for strategy, culture, and performance. He also donates a portion of his coaching availability to support those without access to formal coaching and development.

Bryan Sampson

I am pragmatic and client centred with a focus on delivering positive shifts in the performance of people and groups. Described as challenging yet supportive I use data, feedback, experimentation, and dialogue to disrupt unwanted mindsets and behaviour while developing patterns and habits that are more productive.

— Bryan Sampson


  • Bryan holds an MBA in Business Operations, an MSc. in Coaching, with his thesis on senior-team performance, and is a master practitioner in Neuro Linguistic Programming.
  • He is also a qualified Systemic Team Coach with the Academy of Executive Coaching, and a coach supervisor with EMCC.
  • He is qualified and experienced in using Myers Briggs Type Indicator Step I and Step II; Emotional Quotient Inventory (EQi 2.0); Strength Deployment Inventor (SDI); Occupational Personality Questionnaire (OPQ); Colour Insights; Hay Leadership Styles and Climate; and the Team Connect 360 Feedback tool.

More about executive coaching and our coaching pool

You can read more about our executive coaching services and other coaching pool members on our 1:1 executive coaching page.