Leader as Coach training for organisations

Note: this page is about our Leader as Coach training for organisations. We also offer Leader as Coach training for individuals, both online and in person.


“If there was only the “right” way to do something, Fosbury would never have flopped.”

— John Whitmore


The art of a facilitative conversation to enhance performance of another is not simply the domain of professional coaches. Leaders and managers need a coaching skillset in their kitbag to use in everyday conversations.

We know from our experience in organisations that training leaders or managers to be ‘coaches’ does not achieve the goal of enabling better everyday conversations. We provide training that will aid them in the normal course of their work to undertake coaching style conversations with team members or colleagues.

We focus on the mindset and skillset a leader or manager would hold to have a less directive conversation, and to increase the awareness and responsibility of their team member.

Our ‘Leader as Coach /Everyday Coaching Conversation’ programmes are bespoke and are framed to ensure they sit within wider skills development or culture change programmes in an organisation. We only partner with organisations where we believe our support will have long term value and deliver the change required.


“Catalyst 14 is the most exceptional organisation for customer service, coaching skills delivery and leadership coaching. I have had the pleasure of working with Catalyst 14 for several years now and Damion and his team are fantastic to work with. Professional, caring, focused very much on the needs of the individual of organisational needs at all times as well as moving with cultural change and diversity. They provide all of our coaching services at NFU Mutual and the feedback we receive is constantly high and all participants return feeling engaged, energised, listened to and invested in.”

— Debs Butler, Coaching & Mentoring Lead & Executive Coach, NFU Mutual


Areas covered

Typical areas covered in ‘Leader as Coach / Everyday Coaching Conversation’ programmes include:

  • Why use a coaching style — the personal and business benefits
  • Knowing when a coaching style would serve well
  • Beliefs underpinning a coaching style
  • Core skills (enhanced questioning, listening)
  • Simple models for a conversation
  • Giving and receiving feedback
  • Understanding of behavioural change

Programme format

Our ‘Leader as Coach / Everyday Coaching Conversation’ programmes are a minimum of 2 days (usually split into separate days or half days), delivered via face-to-face and/or online learning.  

We can also support the organisation to further embed the learning with action learning sets or group coaching for participants during or post the formal learning modules.


“Catalyst 14 have empowered our teams across England and Wales to adopt a new approach to managing and developing staff. We have learnt when the shift into coaching within supervision of staff can create deeper growth in individuals supporting them in creative problem solving that comes from within. Working with Catalyst 14 both in training and in leadership circles has increased the confidence of our management and brought peer mentoring that is safe and empowering underpinned by a growth approach and inspiring positive changes that will last. I would recommend working with Catalyst 14.”

— Rebecca (Bex) Griffiths, Head of Barnardo’s National Counter Trafficking Service


Get in touch

For more information about our Leader as Coach / Everyday Coaching Conversation programmes, please don’t hesitate to get in touch today.