What is transformational coaching?


Change can be hard. It requires no extra effort to settle for the same old thing. Autopilot keeps us locked into past patterns. But transforming your life? That requires courage, commitment, and effort. It’s tempting to stay camped in the zone of That’s-Just-How-It-Is. But to get to the really good stuff in life, you have to be willing to become an explorer and adventurer.
— John Mark Green

When clients are asked to describe their experience of transformational coaching they often use the following words:

 Word cloud containing coaching related words, including 'Authentic, Heart, Embodied Insight, Journey, Internal-Shift and Identity'

When we describe something as 'transformational,' we're talking about something that produces a big change in or performance improvement to a situation. 

Transformational coaching is a way of working with a client that moves beyond the surface of the presenting topic. It fundamentally impacts on all of 'who you are'.  It enables people to have a different relationship with themselves in how they see, think, feel and behave in situations as well as in their interactions with others.

Behaviour shifts are important if coachees are to sustain the changes identified in the coaching session; however, we believe long term, sustainable change occurs when an individual looks at a challenge or situation with a different mindset. 

Transformational coaching - coaching that works at the level of beliefs, values, identity and purpose - is likely to create this long-term change.


Take a look at our coach training courses

If you're interested in starting a learning journey with us, you can take a look at our full range of coach training courses here. And if you have any queries, don't hesitate to get in touch.


The standard and style of tutoring is top-notch. Catalyst 14 creates an environment that absolutely role models your coaching ethos – safe yet inspirational. Participants are encourged to “have a go,” knowing that they are learning a great deal even when they feel they don’t get it right (or not quite right).
— Course participant